About the Company

e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.

Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us

POSITION OVERVIEW

We are seeking a commercially-savvy, data-driven, and boldly disruptive Digital Commercial Director to lead the commercial performance and merchandising of our digital commerce ecosystem across North America. This role will oversee e.l.f. Cosmetics’ direct-to-consumer channels, including elfcosmetics.com, the e.l.f. mobile app, social shopping platforms such as TikTok Shop, and future DTC innovations.

As a strategic leader, you will harness analytical insights to fuel revenue growth, improve profitability, and deliver accurate forecasting across all digital commerce touchpoints. Success in this role requires not only sharp commercial acumen but also the ability to thrive in hyper-connected, collaborative environments, working seamlessly across specialized functions to unlock effective growth pathways.

The ideal candidate is a digitally native operator and team-first player who understands the complexity of modern commerce ecosystems, adapts quickly in environments of shared ownership, and brings an innovative mindset to scaling high-performing digital businesses.

Strategic Planning & Analysis

Plan and lead comprehensive commercial frameworks to accurately forecast revenue and profitability across all current and potential digital commerce channels
Lead the analysis of digital commerce performance metrics to identify growth opportunities and optimize channel mix of existing and future channels
Translate complex data into actionable insights to inform business decisions and growth strategies across multiple touchpoints of site, app and social commerce
Lead critical inputs that drive the S&OP process, ensuring alignment between digital commerce forecasts and overall business planning

Revenue & Performance Management

Establish KPIs and performance benchmarks for digital commerce channels, aligned with cross-functional teams support, tracking progress against goals at a by project and on-going basis
Develop and maintain forecasting models to predict digital commerce performance with high accuracy and adaptability
Identify opportunities to enhance profit margins through pricing strategies, promotion optimization, and operational efficiencies within the tools and team processes
Create and implement strategies to improve key metrics including AOV, conversion rates, and customer lifetime value

Customer Journey Optimization

Analyze LTV, retention rates, and churn patterns to optimize marketing spend in partnership with the paid media and loyalty team
Collaborate on strategies to enhance customer lifetime value through personalization, partnering with the leads of Beauty Squad to build targeted engagement that converts and retains
Oversee subscription program performance across channels, implementing strategies to increase enrollment and reduce cancellation rates
Collaborate with user journey, growth and marketing teams to develop and implement data-driven customer acquisition and retention strategies

Merchandising & Commercial Planning

Manage and mentor merchandising teams on product assortment, placement, and promotional strategies based on performance analytics; be in lockstep with user journey team to ensure frictionless go-to-market journeys for new launches and promotions
Develop promotional strategies and calendars that balance revenue goals with profitability targets in alignment with the brand team
Analyze product performance data to inform inventory planning and product development across channels
Implement assortment strategies and services to define a USP for digital commerce

Cross-Functional Leadership

Partner closely with the Digital Experience team to ensure commercial strategies align with optimal user experiences for new launches
Collaborate with finance, marketing, and operations/supply chain teams to ensure integrated planning and execution
Lead compilation and delivery of weekly and monthly performance insights and recommendations to executive leadership

Team Management

Oversee a team of 7 people across merchandising, operations, promotional planning and analytics
Lead and develop a team of analysts focused on digital commerce performance

QUALIFICATIONS

8+ years of experience in digital role hands-on in commercial/demand planning, forecasting, analytics, or related roles
Proven track record of driving enterprise level revenue growth in digital commerce channels, beyond traditional ecommerce structures for an omni-channel business
Experience in scaling social commerce, TikTok Shop management strongly preferred
Bachelor's degree required, MBA or Master's in Analytics, Business, or related field preferred
Expert-level understanding of digital direct to consumer metrics, KPIs, and digital industry benchmarks in an omni-channel environment
Strong analytical capabilities with experience in data visualization tools and analytics platforms
Deep understanding of customer acquisition, retention strategies, and lifetime value optimization
Experience with S&OP processes and sales forecasting methodologies
Knowledge of subscription business models and optimization strategies
Excellent communication skills with ability to translate complex data into actionable insights

$155,000 - $185,000 a year

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.

e.l.f. Beauty respects your privacy. Please see our Job Applicant Privacy Notice (www.elfbeauty.com/us-job-applicant-privacy-notice) for how your personal information is used and shared.

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