Overview

AVP, Creative, Naturium

The AVP, Creative is a pivotal role within the Naturium marketing team. As head of creative, this position is responsible for the full funnel of creative development from conceiving global brand campaigns, executing all brand production and delivering go-to-market content across all consumer touchpoints. It is essential this leader demonstrate key cultural practices of growth, positivity, honesty, curiosity, innovation, speed, agility and collaboration.

The role will manage art direction, graphic design and copy writing functions. Thought leadership is extremely important. As part of the marketing leadership team, this candidate will have a central role to play in developing brand vision and strategy.

Key Responsibilities

Creative vision : set a creative vision of Naturium that inspires and delights our consumer via bold disruptive ideation

Brand messaging : in collaboration with Brand team, consistently refine brand messaging

Codification of brand : be the ultimate safeguard of brand creative identity. Develop methods and process to guarantee creative consistency globally whilst integrating localization

360 touchpoint management : responsible for aesthetic consistency of all creative touchpoints across O+O environments. Will work closely with owned, earned, paid and VM teams to guarantee effective deployment of brand visual identity

Campaigns : drive the creative brief and outcome of all brand campaigns

Production : holds ultimate responsibility for all production (pre, post and everything in-between)

Creative assessment : responsible for evaluation of all content performance and feeding of learnings into future creative

Multitouch point expertise : being an expert on a broad range of platforms and translating the brand into platform native content that reflects the brand creative vision is essential to this role

Key Requirements

10+ years of progressive experience in creative leadership roles, ideally within beauty, lifestyle, or consumer goods.

Proven ability to concept and execute 360 brand campaigns across digital, retail, social, and experiential channels.

Strong portfolio showcasing innovative, high-impact creative work across multiple touchpoints.

Demonstrated experience leading and inspiring multidisciplinary creative teams, including art direction, design, and copywriting.

Deep understanding of creative production processes, including casting, pre / post-production, and content delivery.

Skilled in maintaining and evolving brand identity and guidelines across global markets.

Strong strategic thinking and storytelling ability with a consumer-first approach.

Excellent collaboration and communication skills; experience working cross-functionally with marketing, product, and executive teams.

Highly organized with the ability to manage multiple projects in a fast-paced, high-growth environment.

Passionate, curious, and culturally attuned creative leader with a bias for action and innovation.

$170,000 - $200,000 a year

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AVP, Creative, Naturium Job at e.l.f. Cosmetics in Los Angeles

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