Description

Who We are

John Paul Mitchell Systems (“JPMS”) is recognized worldwide for developing and marketing innovative hair and skin care products since 1980. We’ve been serving the professional beauty industry with salon-quality hair care products, styling tools and professional hair color through our family of brands including Paul Mitchell, MITCH, Awapuhi Wild Ginger, Tea Tree, Paul Mitchell Tools, Neuro, The Demi, Paul Mitchell the color, Blonde, and Color XG.

We were the first professional hair care company to take a stand against animal testing and continue our strong commitment to giving back, supporting a wide range of philanthropic causes both domestically and internationally. Sustainability has always been a priority, and we are committed to making our company operations climate neutral to preserve the beauty of the world around us.

About The Role

The Brand Manager is responsible for developing and implementing strategies that drive brand awareness, consistency, and loyalty across all touchpoints for JPMS. This role focuses on building a cohesive brand identity, managing marketing campaigns, and ensuring all communications align with the brand’s core values and vision. Additionally, the Brand Manager takes ownership of planning and executing brand events, handling logistics to ensure impactful and seamless experiences.

This is a temporary role to cover a maternity leave ASAP – May 8, 2026. The ideal candidate is located a commutable distance from Santa Monica, CA.

Brand Strategy & Planning

Implement brand strategies that align with the company’s business objectives and overall growth plans.
Execute the development of annual brand plans, including marketing objectives, key initiatives and budget allocation.
Assist in the alignment with the Leadership team on marketing plans including socializing with the larger marketing team to ensure full alignment to the plan for execution.
Drive Go-To-Market launch plans for New Product Launches, Hero Products and Key Campaigns.
Be the voice of marketing in all collaboration sessions with creative, new product development, education, sales, digital marketing, operations, etc. ensuring that JPMS’s brand positioning, value proposition and core target are being represented.
Help inspire agency partners to deliver plans, programs and executions that are aligned with marketing objectives.
Presentation of marketing initiatives to key groups, as needed.
Participate in special events for the organization, as needed.

Market Research & Consumer Insights

Utilize consumer research, loyalty data, competitive intelligence, and industry trends to identify growth opportunities, gaps and insights to enrich marketing plans and tactics.
Analyze market dynamics to inform product development, pricing strategies, and promotional tactics.

Brand Activation & Campaign Management

Oversee the creation and execution of integrated marketing campaigns across multiple channels (digital, print, streaming, social media, etc.).
Collaborate with creative teams, media agencies, and external partners to ensure compelling brand communications and impactful activations.
Lead new product launches and ensure successful go-to-market strategies.
Plan, organize, and execute brand events, product launches, and activations.
Manage all event logistics, including venue selection, vendor coordination, and on-site setup.
Manage and provide all cross functional departments and international partners with key branding elements and brand style guides.

Performance Tracking & Reporting

Measure and analyze the effectiveness of brand campaigns and initiatives using KPIs, sales data, and market feedback.
Regularly report on brand health, market performance, and ROI to senior leadership, providing actionable insights and recommendations.

Budget & Resource Management

Manage the brand’s marketing budget, ensuring cost-effective allocation of resources for maximum ROI.
Ensure that all initiatives stay within budget and deliver against financial targets.

Requirements

Who You Are

Have a strong work ethic and can-do attitude, leaving a positive impression on everyone you interact with
Collaborate seamlessly with cross-functional stakeholders, fostering a cohesive team environment
Strong time management skills and able to act with a sense of urgency
Highly organized, detail oriented and efficient multitasker
Self-starter and thrives in a fast-paced environment with minimal guidance
Comfortable wearing many hats and moving fluidly between tasks
Utilize relevant industry jargon and terminology consistently in both verbal and written communications
Act and propose new ideas and solutions before asked
You are positive, upbeat, and friendly—with a can-do attitude and a knack for solving problems
Self-described beauty enthusiast, passionate about hair care
Utilize relevant industry jargon and terminology consistently in both verbal and written communications
Act and propose new ideas and solutions before asked
You are positive, upbeat, and friendly—with a can-do attitude and a knack for solving problems
Self-described beauty enthusiast, passionate about hair care

Skills

What You’ll Need

Proficiency in Microsoft Office Suite, including Word, Excel and PowerPoint
Proficient in AI technologies such as Co-Pilot and Canva
Proficient in using project management platforms, such as Workfront
Familiarity with CRM and analytics tools
Proficient with Adobe technologies
Proven ability to define and execute brand positioning
Ability to drive multiple product launches and key brand initiatives
Experience creating and implementing 360° marketing campaigns across multiple channels
Strong project management skills to manage timelines, budgets, and deliverables
Analytical skills to interpret sales data, market trends, and consumer insights
Skilled at cross-functional collaboration
Excellent verbal and written communication and presentation skills
Understanding of eCommerce strategies, platforms, and tools to support direct-to-consumer (DTC) growth
High attention to detail and ability to maintain brand consistency across all touchpoints

Education

High school diploma or GED required

Experience

5+ years of brand marketing experience required

Education

Nice to haves

Bachelor’s degree in marketing or closely related field strongly preferred

Experience

Prior beauty industry experience specifically in hair care strongly preferred

Competitive Compensation

The expected base salary range for this position is $90,000 to $105,000. The exact base salary is determined by various factors including geographic location, experience, skills, and education.
Discretionary Bonus Plan: This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.
Comprehensive Benefits Package: In addition to base salary, JPMS offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

We are an Equal Opportunity Employer and take pride in a diverse environment.

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