B2B Retail Sales Manager

About Unlockt Brands

We are the engine behind many K-beauty brands thriving in U.S. retail channels.

Role Overview

You will be the front line in driving relationships and revenue with large U.S. retailers in the beauty / health / wellness space.

• Manage national retail accounts (or partner with brokers/distributors)
• Negotiate product listings, promotions and terms
• Coordinate cross-functional execution
• Ensure retail partners' strategies align with our brand goals

Key Responsibilities

• Owning and growing flagship retail partnerships: Target, Walmart, Ulta Beauty, TJX, and other national chains
• Developing and executing a retail growth roadmap: forecasting, P&L, margin targets, distribution goals
• Leading account negotiations: listing approvals, promotional plans (e.g. displays, co-op funds, feature placements, seasonal resets)
• Developing retail sell-in presentations, business plans, and pitch decks for category managers / buyers
• Collaborating closely with marketing, operations, supply chain, finance, and analytics to ensure execution (fulfillment, promo materials, pricing, inventory)
• Monitoring retail performance: sell-through, replenishment, markdowns, inventory health, and optimizing accordingly
• Analyzing competitive landscape, retailer behavior, new channel opportunities, merchandising trends
• Serving as internal liaison / voice of the retailer — escalating issues, aligning internal teams, ensuring retailer satisfaction
• Onboarding new SKUs/channels: managing product launches, brand training, planograms, merchandising
• Maintaining cadence of reporting: monthly, quarterly business reviews (QBRs) with retail partners and internal stakeholders
• Traveling as needed (buyer meetings, store audits, trade shows)

This role requires 3+ years of B2B / retail / account management experience, ideally in beauty, CPG, skincare, or wellness brands.