Public Relations Director, Beauty

Director, Communications + Growth (Beauty, Wellness, Lifestyle)

Remote (U.S.) | Preference for LA, Denver, or NYC | Occasional travel

Six One Agency is a women-owned PR + communications agency working with beauty, wellness, and lifestyle brands - especially in the multicultural market. We’re looking for a Director, Communications + Growth to lead a focused portfolio of clients: setting strategy, driving earned media momentum, guiding creator/talent activations, and mentoring a small team.

This role also includes a relationship-led growth mandate - networking, pipeline development, and supporting pitches alongside the CEO (this is not a high-volume SDR role).

What You’ll Own

Client leadership + strategy

• Serve as the senior day-to-day lead on priority accounts: run calls, guide priorities, and keep work moving with confidence and clarity.
• Build communications strategies that connect brand positioning, culture, and business goals.
• Develop narrative architecture: messaging, story angles, spokesperson POVs, and campaign hooks.

Earned media + visibility

• Lead earned media strategy and pitching across consumer, trade, and business outlets.
• Create an always-on story pipeline (not just launch spikes), with smart “pulses” throughout the year.
• Write and oversee press releases, briefing docs, interview prep, talking points, and thoughtful recaps.

Team leadership + quality

• Mentor and guide team members; set clear expectations and provide consistent, constructive feedback.
• Raise the bar for writing, pitching, responsiveness, and overall output.
• Improve workflow health: clear briefs, clean delegation, fewer surprises.

Growth + new business (relationship-led, not spammy)

• Drive new business pipeline by identifying and cultivating qualified opportunities aligned with our sweet spot (beauty, wellness, lifestyle).
• Represent Six One externally through intentional networking: attend select summits, conferences, and industry events to build relationships and visibility.
• Partner with the CEO on pitches and growth: contribute POV, strategy, and follow-up that helps opportunities move forward.
• Use a CRM with discipline to track outreach, nurture leads, and maintain a clear pipeline.

Eligible for a quarterly new business bonus tied to:

• Qualified pipeline creation (intros, discovery calls, proposals that match our target client profile), and
• Closed-won revenue sourced by this role, paid on collected fees.

Targets and the bonus structure are set collaboratively based on client capacity and growth goals. This is a high-trust role with real ownership.

Qualifications

• Minimum of 9 years of experience in PR/communications (preferably agency-side), with experience across paid and earned talent/creator activations and multi-category brand work.
• Exceptional writing, communication, and presentation skills—able to clearly articulate strategy and creative ideas to clients and internal leadership.
• Curious and forward-thinking, with an eagerness to learn and adapt as AI and emerging technologies evolve; comfortable exploring tools and turning them into practical value for teams and clients.
• Strong relationship-building skills; able to build rapport with clients, talent, and partners, maintaining trusted working relationships internally and externally.
• Proven people leader with the ability to mentor and develop junior team members and give clear, supportive feedback.
• Independent, hands-on operator with a steady pulse on influencer marketing trends, cultural shifts, and industry changes.
• This is a high-trust role with real ownership. You’ll have direct access to the CEO, the space to lead clients end-to-end, and the ability to shape how we work as we grow.

Compensation + Benefits

• Base salary: $120,000–$135,000 (DOE)
• Quarterly bonus opportunity tied to growth outcomes
• Remote-first work style built on trust and accountability
• PTO + observed holidays
• (Add your actual benefits here: healthcare, 401k, stipend, professional development, etc.)

Six One Agency is committed to building an inclusive team and encourages candidates of all backgrounds to apply.

Job Type: Full-time

Pay: From $130,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Commuter assistance
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• On-site gym
• Paid time off
• Parental leave
• Professional development assistance
• Referral program
• Vision insurance

Experience

• Public relations: 7 years (Required)

Work Location: Hybrid remote in Los Angeles, CA 90041