Creative Marketing Partner for MEZI Makeup Academy & MEZI Cosmetics

I’m Karla Arias — a professional makeup artist and educator based in Chicago. I’ve worked with New York Fashion Week, WGN, FOX, and WCIU, and I’m currently an instructor at both Estelle Skin Care & Spa Institute and Pivot Point.

I’m also the founder of MEZI Makeup Academy and MEZI Cosmetics — my two passion projects that combine artistry, education, and empowerment. My goal is to make makeup artistry approachable and inspiring, whether you’re a beginner, a future artist, or just someone who loves to play with color.

As I prepare to expand my Academy in 2026 and relaunch my website, I’m looking for a creative marketing partner who can truly understand my brand vision and help me bring it to life across digital platforms.

What I’m Looking For

I need someone who’s strategic and creative — someone who can sit down with me, learn who I am and what MEZI represents, and help me turn all my ideas into a cohesive, consistent plan.

You’ll help me with

• 🎥 Social Media Strategy: Creating a content plan that blends education, artistry, and product — viral-style videos, transitions, tutorials, and school promotions.
• 🖥️ Website Redesign Optimization: My goal is to have one site where clients can shop MEZI Cosmetics, book services, and enroll in classes.
• 💌 Email Marketing: Setting up basic templates and automations for product sales, classes, and updates.
• 📈 Marketing Guidance: Helping me grow online visibility, get more bookings and class enrollments, and optimize my store.

Who This Is Perfect For

• You have experience with beauty or creative brands and love helping artists or educators grow online.
• You’re a marketing strategist or content creator who understands both the artistic and analytical side of growth.
• You can help me plan a structure that fits my schedule and energy — not just hand me generic “marketing tips.”
• You care about authentic storytelling and creating content that connects — not just posting for algorithms.

About the Brand

MEZI is colorful, artistic, and bold — but it’s also built on education, confidence, and creativity.

I teach everyone from beginners to aspiring pros, and I’ve recently opened my own makeup school in the northwest suburbs of Chicago. My dream is to grow it into an accredited academy that helps others build real careers in the industry.

If this sounds like your kind of project (or you know someone who’d be a great fit), please reach out!

Include your portfolio, a few examples of beauty or education brands you’ve worked with, and your approach to content strategy or digital marketing.

I’d love to find someone I can collaborate with long-term as my business grows 💄✨

📧 Contact: [email protected]

🌐 Website: Mezimakeupacademy.com

📍 Location: Barrington, IL (hybrid or remote is fine)