Retail Marketing Director - US Global Markets US · Office

Position: Retail Marketing Director - US Global Markets US · New York Office ·

Location: New York

Director of US Retail Trade Marketing

Role: Full-time

Location: New York, NY (Hybrid)

Salary Range: $145-165K/year dependant on experience

Medik8 is a UK-based clinical skincare brand built on science, innovation, and a mission to deliver visible results without compromise. With a growing global presence and rapid expansion in the US market, we are looking for a Director of US Retail Trade Marketing to lead our retail marketing strategy and execution across our US retail partners.

This high-impact role is at the strategic core of our US retailer expansion—where brand vision meets consumer experience. As the Director of Retail Marketing, you will drive the end-to-end planning, execution, and optimization of retail activations that grow awareness, increase conversion, and foster brand loyalty in-store and online.

Key Responsibilities

• Lead Retail Marketing Strategy:

Build and execute seasonal and long-term trade marketing plans aligned with brand goals and retailer priorities.

• Product Launches:

Own full 360° launch execution—toolkits, timelines, asset delivery, PDP content, and in-store support.

• Retailer Relationships:

Partner closely with sales and key retailers on joint business planning, presentations, and market meetings.

• Omnichannel Planning:

Collaborate with Digital, Social, Media and Global teams to drive visibility across in-store and online retailer platforms.

• Promotional Planning:

Manage promotional calendars, sampling programs, and budget allocations. Track ROI and optimize performance.

• Asset Development:

Brief and manage creative development for all retailer needs, including social, media, dotcom, and POS/POP.

• Cross-Functional Collaboration:

Serve as a key point of contact for internal teams (Sales, Creative, VM, Education, PR, Product Development).

• Performance & Insights:

Analyze retailer sellout data, Circana and brand’s post-campaign performance, shopper behavior, and competitive activity to drive future strategy.

Marketing Planning & Campaign Execution

• Develop and lead seasonal and long-term, retailer-specific marketing strategies.
• Own end-to-end execution of product launches, exclusives, and promotional programs.
• Create and distribute comprehensive campaign toolkits, calendars, and launch timelines.
• Partner with Global Marketing to align campaign messaging, creative, and content across all retail touchpoints.
• Manage and deliver retailer creative needs from briefing to execution (dotcom, media, social, collateral).
• Collaborate with PR/Social teams to amplify launches and drive digital engagement.
• Oversee retailer PDP asset development; review and refine copy and visuals to improve conversion.
• Maintain internal trackers and calendars to support visibility and alignment.

Sampling & Budget Oversight

• Monitor and manage trade marketing budgets, ensuring efficient use of resources.
• Own and optimize retailer sampling programs, including budgeting, forecasting, ordering, and shipping.
• Retailer Meetings & Relationship Management.
• Partner with Sales and Account teams on market week meetings, retailer updates, and strategy sessions.
• Lead preparation of all presentations and decks for internal and external meetings.
• Monitor retailer readiness and manage communication for launches and activations.
• Respond to retailer-specific ad hoc requests with speed and clarity.

Operational Excellence

• Develop accurate sales forecasts and reporting to drive informed decision-making and create the processes for the wider sales team.
• Streamline sales operations including inventory (retail, testers, samples), pricing, and promotional strategies for overall sales team.
• Create KPIs wholesale department tracks with precision to measure sell-in to sell-thru impact.

People & Team Leadership

• Currently has 1 direct report, opportunity to scale and build a trade marketing team.
• Strong communication and presentation skills—you can influence at all levels.

Who You Are

• 7+ years of retail/trade marketing experience in the beauty industry (skincare preferred).
• Proven success record of scaling a beauty brand at Sephora or Ulta.
• Deep experience launching products and building 360° campaigns as well as fostering a great relationship with Sephora or Ulta a must.
• Pro…