Position Summary

The Coordinator, Brand Marketing will report directly to the Sr. Director, Brand Marketing and will be responsible for social media community management (including answering comments, messages DMs, and acting as a liaison for the customer service team), social calendar management (including scheduling, uploading, maintaining content for all platforms), social media giveaway management (picking the winners and finding potential giveaway partnerships), represents the voice of the brand, Spotify playlists, assists with PR, and analyze social media metrics. This person works in unison with the brand team, assisting with all brand initiatives, and embodies the voice of the brand. The Coordinator, Brand Marketing is expected to have an in-depth understanding of the Wet n Wild brand and the Wet n Wild consumer and use it to successfully execute social media initiatives, consumer interactions, and all brand related tasks.

Essential Job Functions

Maintain accurate and up-to-date marketing calendars and project status reports
Work with the Brand team to execute new product launches, sales materials, presentations as well as new digital programs
Perform important follow-up on a diversified group of projects—from creating bill of materials to studying the competition and recommending new content ideas
Interface with many departments including Creative, Sales, and PR
Support with campaign development, management, and analysis
Communicate and document project status and strategic recommendations
Coordinate and collaborate with Design & Creative teams to gather necessary assets for digital marketing campaigns
Create and manage marketing campaigns as needed
Collect and analyze data to improve marketing ROI REPORTING/WORKING
Creating engaging social media content and managing content from concept to publishing
Assisting with product photography
Conduct hashtag research to optimize content
Identify customer needs and create engaging content around solutions
Work with the brand marketing director to establish a consistent and unique voice and style
Writing, reviewing, editing, and updating content for company social platforms
Perform other duties as needed and directed by management

Coordinator, Brand Marketing

Job Type