About Mario Badescu

For over 50 years, Mario Badescu Skin Care has been a trusted name in professional skin care. Renowned for our botanical-based products and cult classics like the Drying Lotion and Facial Spray, we’ve earned a devoted customer base around the globe. We're looking for a creative, strategic, and results-driven social media Director to lead our social presence and deepen our connection with both loyal fans and new audiences.

Position Summary

The Social Media Director will drive the strategic direction, content development, and execution of all social media platforms to grow brand awareness, foster engagement, and support e-commerce and retail growth. You’ll lead a nimble social team, collaborate closely with creative, PR, influencer, and product marketing teams, and bring the Mario Badescu voice to life across channels.

Key Responsibilities

Develop and lead the overarching social media strategy to align with brand positioning, product launches, and seasonal campaigns.
Oversee content creation (video, photo, copy) for Instagram, TikTok, YouTube, Pinterest, Facebook, Threads, and emerging platforms.
Manage and mentor a small social team including content creators, community managers, and freelancers.
Collaborate cross-functionally with PR, Influencer Marketing, E-Commerce, and Creative teams to ensure a cohesive voice and message.
Lead paid social strategy in collaboration with performance marketing to optimize reach and ROI.
Monitor analytics and KPIs, delivering insights, trend forecasts, and actionable recommendations to senior leadership.
Oversee community management, ensuring consistent, on-brand, and timely engagement with followers and customers.
Identify and lead partnerships with influencers, content creators, and brands to expand reach and relevance.
Stay ahead of beauty, Gen Z, and social trends—bringing fresh, platform-native ideas to the table regularly.

Qualifications

7+ years of experience in social media marketing, with 3+ years in a leadership role—preferably in beauty, skincare, or lifestyle brands.
Proven track record of growing and managing social channels with high engagement and follower growth.
Deep understanding of social media platforms, best practices, content formats, and platform-specific strategies.
Strong visual and creative eye with experience in managing content calendars and creative briefs.
Analytical mindset with experience using tools like Sprout, Dash Hudson, Later, or native platform analytics.
Excellent communication and project management skills.
Passion for skincare, beauty, and the evolving digital landscape.

Why Join Us

Be part of an iconic, growing skincare brand with global recognition.
Help shape and evolve our brand’s social voice during an exciting time of digital transformation.
Competitive salary, benefits, and employee discounts.
A collaborative team culture that values creativity, experimentation, and results.

Social Media Director

Job Type