Asst Mgr, Marketing, Makeup - Lancome

L'Oreal USA S/D, Inc.

Job Title: Asst Mgr, Marketing

Function: Marketing - Direct

Division: Lancome

Location: NY, 10 Hudson Yards

Who We Are

For more than a century, L'Oreal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beautyin terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oreal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of21 brands including major brands, highly aspirational and multi-expert, such as Lancome, Yves Saint Laurent, Giorgio Armani and Youth to the People.

Job Summary

Plays a key role in the development, implementation and presentation of Lancome Skincare. Assists in and implements marketing strategy including launch plans and promotional calendars while controlling costs and managing profits and loss. Works closely with marketing management to create, develop, execute, and evaluate new product launches and promotional marketing programs to support the brand. This role reports to the director of Product marketing.

Job Responsibilities

Marketing

\* Develop forecast proposals for new products/sku's as well as revised forecasts for existing businesses affected by launch

\* Prepare and/or review DPM with all necessary information, maintain accurate files on ongoing projects, keep abreast of all timetables for new product launches and ensure that deadlines are met in a timely manner; identify potential problems

\* Collaborate with Supply Chain, communicating marketing activity, to ensure inventory levels for retail and promotional items to ensure appropriate stock levels

\* Coordinate bi-annual phase-out meeting, recommending products for discontinuation, reviewing obsolete inventory levels, and lost revenue implications

\* Work with Global marketing team to implement domestic applications of brand strategy and ensure panier needs are meet

Interface with sales and retail partners for retailer specific skincare execution

2. Creative

Initiate new Marketing proposals and drive development with Creative group

Develop/issue creative fact sheets on new projects

Ensure that Creative is aware of all copy/package direction, providing components, working copy, etc.

Drive display development, focusing on marketing objectives

Review all copy submissions

Ensure art mechanicals are accurate for content, and that they are released on time

Monitor the accuracy of final copy/art mechanicals.

Consumer Centricity

Interface with CMI team with category lead to find category insights

Work with brand engagement/CRM and digital on pillar support, new product launches

Complete knowledge of unit/dollar volume for each product within the brand responsibility - both retail and net

Launch tracking by retail channel and tracking of consumer ratings and reviews for pillars and launches

New Products

Track net shipment/ retail sales and consumer ratings/feedback performance of all new items for 6 months after launch

Issue post-launch status reports to ensure that all launch commitments and backup orders are met

Prepare quarterly brand review and new products vs. basic business review as required

Track retail sell-thru of all launches for the first 12 weeks plus key products and categories on an ongoing basis

Additional ResponsibilitiesWork with Director to recommend strategic retail pricing for new products; recommend price increases for existing products

Prepare Competitive Pricing Review of all product segments and major prestige brands bi-annually

Manage budget for all Marketing fuel/business drivers in close partnership with Finance team

Maintain files of key competitive sampling vehicles/programs and competitive advertising and samples of new products as it applies to business segments

Market visits on an ongoing basis

Job Requirements

  • Bachelor's degree

1-5 years cosmetic marketing experience required

Proven ability to collaborate across cross functional teams

Strong written, oral, and interpersonal communication skills

Strong presentation skills

Knowledge of industry

Ability to handle a fast-paced environment

Adaptability in a rapidly changing environment

What's In It For You

Salary Range: $81,300.00-$113,800.00

Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

Access to Company Perks (VIP Access to L'Oreal's Internal Shop for Discounted Products, Monthly Mobile Allowance)

Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

Employee Resource Groups (Think Tanks and Innovation Squads)

Access to Mental Health & Wellness Programs

Don't meet every single requirement?At L'Oreal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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