Manager, Marketing – L’Oréal Paris Cosmetics

Location: New York

Manager, Marketing – L’Oréal Paris Cosmetics (Core Mascara)

Job: Marketing Manager (Cosmetics)

Position type

Permanent

Employment type

Full – Time

Location

New York – New York

Country/Region

USA

Who We Are

For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business:

Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L’Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world’s #1 beauty brand with L’Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup. Marketing at L’Oréal is about triggering real emotion! We create personalized brand experiences online and offline that make our consumers the heroes of our brand story.

Every day, we push boundaries in the world of traditional and digital strategies focusing on all that big data has to offer. Come join our dynamic team!

Overview

This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and cores businesses with executional excellence. In addition, the marketing manager primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial control, and preparing presentations for top management meetings.

This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.

Job Responsibilities New Product Launches

• Work harmoniously with cosmetics cross-functional teams to develop collaborative strategies and foster a high performing team culture
• Manage projects on time and proactively identify issues and work across cross‑functional team to resolve
• Assist manager with the management of a new product launch and, as delegated, coordinate certain launch elements including the evaluations of formulations

Strategy & Planning

• Develop analysis and gather information to support plans / strategy development and help market recommendations that drive business results
• Drive, analyze and research total category trends and develop insights to support long-term strategy.

Business Management

• Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle.
• Conduct competitive analysis and market research
• Analyze data from Nielsen to understand and interpret State‑of‑Business analysis
• Meeting management

Financial P&L And Forecasting

• Pulling and analyzing sell‑thru data
• Perform Forecasting and consumption, shipment & inventory analysis
• Ensure forecast reflects promotional grid
• Participate in cross functional discussions regarding forecasts
• Perform forecasting, consumption, shipment and inventory analysis autonomously. Most notably managing the highly complex forecasting process that goes along with viral products.

Promotions/Advertising / Media

• Work intimately with agency partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations

Job Requirements Education/Experience

• 6 years of business related experience focused on quantitative data management and project management skills
• Bachelor’s degree
• Marketing related experience required. Consumer package goods or beauty industry experience is also highly desired

Skills

• PC Proficiency (Microsoft Suite)
• Information & Data management
• Project Management Skills
• Rigorous quantitative data analysis skills
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Demonstrated L’Oréal

Competencies

Leadership, Entrepreneurial Management, Achiever, and Innovator

• Strong appreciation for our business / sensitivity to métier
• Must…