Dir. eRetail Activation

Director of eRetail Activation – LUXE Division

Location: Hudson Yards, NY

Department: CMO - LUXE Division

Reports To: AVP, eRetail

Mission Statement As the Director of eRetail Activation for the LUXE Division at L’Oréal, you will be the strategic architect behind our brands' digital presence across our most prestigious retail partners. Your mission is to elevate the consumer journey by ensuring that our luxury brand identities are flawlessly executed in the digital space. You will lead the charge in driving online conversion, managing complex launch calendars, and fostering seamless collaboration between global creative teams and local commercial stakeholders to achieve "Best-in-class" digital shelf excellence.

Key Responsibilities

• Strategic Retailer Activation & Launch Calendar Management
• 360° Strategy: Develop and oversee a comprehensive eRetail activation strategy for all LUXE portfolio brands (e.g., Lancôme, Yves Saint Laurent, Giorgio Armani).
• Calendar Ownership: Own the master activation calendar, ensuring perfect alignment between brand priorities, retailer promotional windows, and seasonal opportunities (Black Friday, Holiday, Mother’s Day).
• Strategic Roadmap: Partner with the eRetail Strategy lead to co-manage digital shelf playbooks and the Search and Discoverability roadmap across the organization.
• Internal Content Timeline & Workflow Orchestration
• Operations Hub: Act as the central hub for content operations, managing the end-to-end timeline for all digital assets.
• Cross-Functional Bridge: Align marketing, commercial, and digital teams to ensure every product launch is supported by the right assets at the right time.
• Efficiency & Optimization: Anticipate pipeline bottlenecks and implement proactive solutions. Analyze content creation processes to recommend data-based optimizations and educate stakeholders on DAM/PIM workflows.
• Best-in-Class PDP Activation & Execution
• PDP Excellence: Set the gold standard for Product Detail Pages (PDP), ensuring high-resolution imagery, compelling storytelling, optimized A+ content, and informative video.
• Search Optimization: Implement SEO/SEM best practices within PDP copy to maximize organic findability and conversion.
• GTM Execution: Oversee the timely execution of product launches and updates. Collaborate with CGO/eKAD teams for seamless asset and copy handoff to retail partners.
• Documentation: Develop and maintain best-practice documentation for all eRetail activation processes.
• Toolkit Management & Data Integrity
• Ecosystem Ownership: Own, maintain, and develop the Digital Shelf toolkit (Salsify, NIQ Digital Shelf), ensuring total data integrity.
• Market Presence: Ensure all work is maintained in PIM/DAM to achieve a fair Share of Shelf (SOS) and Share of Voice (SOV) with retailers.
• Strategic Partnership & Cross-Functional Collaboration
• Global Liaison: Serve as the primary liaison to the Chief Digital & Marketing Officer (CDMO) Brand Asset Managers and Commercial Teams (CGO)
• Feedback Loop: Influence global asset creation by providing feedback on local retailer requirements and consumer behavior trends.
• Divisional Alignment: Partner closely with Brand, DTC, Digital, and eCommerce teams to ensure unified execution of the divisional strategy.
• Team Leadership and Talent Development
• People Management: Manage, mentor, and inspire a team of direct reports, fostering a culture of excellence, agility, and continuous learning.
• Performance: Define clear KPIs and provide regular feedback to drive professional growth.
• Resource Planning: Effectively manage team capacity to handle high-volume demands across a multi-brand division.

Qualifications

• Experience: 8–10+ years in eCommerce, Digital Marketing, or Retailer Media (Beauty/Luxury preferred).
• Leadership: Proven track record of managing high-performing teams in fast-paced environments.
• Operational Excellence: Expert project management skills within complex, matrixed organizations.
• Technical Proficiency:
• PIM/DAM: Advanced experience with Salsify and Digital Asset Management.
• Analytics: Proficiency in NIQ Digital Shelf (Profitero/Clavis) and PowerBI.
• Optimization: Familiarity with Vizit for visual performance analysis.
• Retailer Portals: Experience with Sephora, Ulta, and Department Store ecosystems.
• Stakeholder Management: Exceptional communication skills with the ability to influence internal DMI partners and external stakeholders.
• Salary Range: 138,500 - 180,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• As an integral part of our culture at L’Oréal, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oréal products as well as VIP Access to L’Oréal’s Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.

Additional Benefits Information As Follows

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs
• Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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