Director Amazon/Growth & Strategy- Beauty Brands Experience

Job Title: Director Amazon/Growth & Strategy

Reports to: CEO

For local candidates, we offer a hybrid schedule with one day per week in the office in Bayonne, NJ; candidates outside the tri-state area may work fully remote. The role is full-time.

Works with: E-commerce, Digital Marketing, Ops, Brand, Finance, Creative

About the Role

You’ll own Amazon as a revenue channel not just manage listings or ads.

You set the strategy, control the budget, and decide what success looks like.

You’re responsible for revenue, margin, visibility, and brand equity on Amazon.

This is a cross-functional role with direct impact on company growth.

What You’ll Own

Channel Strategy & Growth

• Own the Amazon P&L, revenue targets, and growth roadmap
• Decide what SKUs live on Amazon vs. DTC and why
• Pull growth levers: pricing, assortment, promos, ads, content

PDPs & Content

• Control catalog quality and listing hygiene
• Deliver top-tier PDPs: video, imagery, A+, reviews, SEO
• Own execution with input from Creative, Brand, and Marketing
• Optimize based on performance and algorithm changes

Advertising & Demand Capture

• Lead Sponsored Ads and DSP strategy
• Manage budget for efficient growth
• Run creative testing: video, UGC, PDP-native content
• Sync insights with broader paid media teams

Merchandising & Launches

• Run Prime Day, coupon strategy, and deal calendar
• Drive launches and protect hero SKUs
• Own storefront and on-platform merchandising

Inventory & Ops

• Work with Ops and Finance on forecasts
• Flag risks early: stockouts, fees, margin issues
• Navigate Amazon-specific logistics: FBA, compliance

Reporting & Insights

• Build reporting around revenue, CAC, margin, share, rank, velocity
• Turn insights into action
• Identify white-space and product opportunities

You Have

• 6–10+ years owning Amazon as a revenue channel
• Proven success scaling Amazon beyond maintenance mode
• Hands-on ads experience (not outsourced)
• P&L ownership and a test-and-learn mindset
• Experience with premium brands and protecting brand equity
• Strong instincts across content, conversion, and strategy