Kering Beaut, AVP Brand Engagement

AVP Brand Engagement & Communications

The AVP Communications & Brand Engagement is responsible for developing integrated marketing activations that foster consumer engagement and advocacy for Kering Beaute Americas Creed, Bottega Veneta and Balenciaga.

Key responsibilities include identifying trends, managing campaigns across earned and owned media, building relationships with influencers and advocates, and collaborating with internal teams to align on brand vision and achieve performance-based goals.

• Strategic Leadership: Define and execute the strategy for brand advocacy, influencer relations, and earned media to strengthen consumer engagement and loyalty.
• Global Collaboration: Liaise with global brand partners and fashion teams to align strategies, strengthen partnerships, and build networks of influence.
• Integrated Marketing: Develop go-to-market activations for launches and core business across earned and owned media channels and as part of larger brand activations.

The role requires a strong pulse on culture, a passion for creating authentic luxury brand narratives, and expertise in social and digital landscapes.