Job Title: Vice President of Marketing (Hair Care - CPG)

Pay Rate: $79.43/Hr

Duration: 6 Months

Location: Culver City, CA (Hybrid - 3days onsite & 2 days remote)

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Key Responsibilities

Specialty Retail & Professional Launches

Drive go-to-market planning and execution for new product introductions across Sephora, Ulta, Amazon and Hair Pro Channels.

Innovation Leadership

Partner with global/regional R&D and brand teams on development of innovation for the U.S. market and bring new products to life with consumer and professional relevance.

Go-to-Market Strategy

Translate pipeline into launch calendars, marketing strategies, sell-in tools, and in-store activation.

Portfolio Expansion

Roll out existing product portfolio into new customers and channels, ensuring tailored positioning and activation.

Budget & Campaign Phasing

Oversee marketing budget allocation, marketing activations phasing, and ROI tracking to maximize resource efficiency and deliver turnover and profitability targets.

Cross-Functional Leadership

Align with Sales, Education, Events and Digital to ensure consistent execution and strong customer impact.

Team Support & Guidance

Provide direction and prioritization for to ensure focus on high-impact initiatives.

Qualifications

10+ years of senior marketing leadership in beauty, specialty retail, or prestige consumer brands
Strong track record of innovation and product launch management in the U.S.
Deep expertise in go-to-market execution from strategy through in-market delivery
Experience with portfolio/channel expansion and specialty retail sell-in
Financial acumen to manage multi-million USD budgets
Ability to step quickly into a matrixed, global–regional organization
Collaborative, results-driven leadership style with excellent communication skills

Vice President of Marketing (Hair Care - CPG)

Job Type