merchandising director

Merchandising Strategy Overview

The Director of Merchandising will lead the development and execution of an extensive assortment of women's apparel in a wide range of sizes and colors, ensuring alignment with brand vision, customer needs, and profitability objectives.

Key Responsibilities

• Lead the merchandising strategy to achieve sales, margin, and profitability goals for ELOQUII and June & Vie.
• Oversee product line development, ensuring the right mix of key items and fashion offerings that reflect brand identity and deliver on fit, quality, and value.
• Identify growth opportunities and guide the development of new products to meet evolving customer needs.
• Partner closely with Creative, Design, Global Sourcing, Planning, E-Commerce, Marketing, and Technical Design to ensure seamless execution of brand and merchandising strategies.
• Analyze market trends, customer insights, and performance metrics to inform assortment planning and business decisions.
• Establish and implement both short- and long-term objectives that support overall brand strategy and positioning.
• Drive innovation in product presentation, pricing, and storytelling across digital and print channels to inspire customer engagement.
• Provide strong leadership, mentorship, and performance management to develop a high-performing merchandising team.
• Maintain awareness of competitive activity and best practices within the market to continually enhance product and business strategies.