Beauty Brand Marketing Manager

About the Role

At American International Industries (A.I.I.), we operate at the intersection of innovation, retail execution, and cultural relevance. Our portfolio spans established and emerging brands across haircare and men’s grooming, and we are focused on accelerating growth through strategic brand building and digital expansion.

We are hiring a Beauty Brand Marketing Manager to drive brand equity, product launches, and integrated marketing initiatives across our Haircare and Men’s Grooming categories.

This position is responsible for shaping brand direction while ensuring flawless execution across digital, retail, and trade channels. It requires someone who can think long-term about brand architecture and short-term about performance metrics, someone equally comfortable building strategy decks and reviewing paid media dashboards.

What You Will Lead

Brand Development & Positioning

• Define and evolve brand positioning to ensure clear differentiation in competitive categories
• Translate market dynamics and consumer behavior into actionable brand strategies
• Develop messaging frameworks that guide campaigns, product launches, and retail storytelling
• Partner with cross-functional teams to ensure brand consistency across all touchpoints

Innovation & Launch Management

• Support product concept development with consumer insight and competitive analysis
• Craft positioning narratives and marketing direction for new launches
• Own marketing deliverables within product briefs
• Oversee launch timelines and cross-functional alignment from ideation to in-market execution
• Lead post-launch performance analysis and optimization

Go-To-Market Execution

• Build comprehensive launch plans spanning social, paid media, influencer, e-commerce, and retail activation
• Develop campaign strategies that balance brand building with measurable growth
• Maintain and manage the marketing calendar across brands
• Create retailer-facing presentations and launch toolkits that support sell-in and sell-through

Digital Growth & Performance Marketing

• Direct paid media strategy across Meta, Google, TikTok, and retail platforms
• Track and optimize performance metrics including ROAS, CPA, engagement, and conversion
• Identify digital acquisition and retention opportunities
• Align performance efforts with broader brand initiatives

Creative & Content Oversight

• Provide strategic guidance for campaign creative and content development
• Lead photoshoot planning including concepting, briefs, and asset selection
• Ensure visual storytelling aligns with brand positioning and retail standards
• Collaborate closely with internal creative and external partners

Cross-Functional Leadership

• Serve as marketing lead across internal departments including R&D, Packaging, Sales, E-commerce, and Operations
• Manage timelines, milestones, and stakeholder communication
• Drive alignment and accountability across launch phases

What We’re Looking For

• 5+ years of experience in beauty, haircare, men’s grooming, or CPG brand marketing
• Demonstrated success managing product launches and integrated campaigns
• Strong understanding of digital marketing ecosystems and retail dynamics
• Ability to interpret data and translate insights into action
• High level of organization and project management discipline
• Confident presenter with strong communication skills
• Bachelor’s degree required

The Ideal Candidate

You are commercially minded but creatively sharp.

You understand how brand equity drives long-term value — and how performance marketing drives immediate growth.

You thrive in collaborative environments and are comfortable operating in fast-paced, entrepreneurial settings.

For consideration, please send you resume. Our benefits include medical, dental, vision, paid time off, holiday pay, supplemental life insurance and voluntary life insurance.